Marketing Analyst
Description
🚀 Marketing AnalystÂ
Equity + Bonus + Massive Growth Opportunity
About Total Life
We’re Total Life — the nation’s leading teletherapy platform for older adults, on a mission to help people age better, feel better, and live longer. With tens of thousands of sessions delivered and a fast-growing national footprint, we’re transforming mental health for an underserved generation. Recognized by Inc. Magazine as one of the Best in Business, we’re building something bold — and we’re hiring someone equally bold to lead our marketing engine.
The Role
This is an entry level position in a fast-growing venture-backed start-up with significant learning opportunities for the right candidate. We’re looking for a Junior Marketing Analyst — someone who lives and breathes growth. You’ll help execute our marketing strategy across digital, audio, and traditional channels. You’ll contribute to managing our ad budget, and collaborate cross-functionally to bring in high-intent leads for therapy, membership, and more.
🔥 What You’ll Do
- Help manage and optimize our paid media strategy (Meta, Google, YouTube, Display, Retargeting, etc.)
- Build and execute traditional campaigns across TV, radio, podcast, and print
- Monitor all KPIs — especially Cost Per Acquisition (CPA), CAC:LTV, ROAS, and lead velocity
- Collaborate closely with sales, clinical ops, and leadership to align growth targets
- Manage external vendors, agencies, and freelancers as needed
- Get hands-on and stay scrappy — we’re growing fast and need a builder mindset
Location
Edmonton or Vancouver (Please note that remote work will be considered for exceptional candidates with occasional travel to Edmonton)
Job Type
Job Type: Full-Time (40 hours per week, Monday to Friday)
Requirements
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🎯 Who You Are
- 0-3 years of experience across digital performance marketing, traditional media, and brand strategy
- You live in spreadsheets, dashboards, and reports — and you love it
- Strategic thinker, but also execution-obsessed — you ship fast
- You’ve worked cross-functionally and know how to partner across teams to hit real growth goals
- Comfortable with ambiguity and complexity
- Passionate about health, longevity, or mission-driven work? Huge bonus.
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Salary Range
$65,000 - 85,000 per year
Why This Role Rocks?
- Real equity + performance-based bonus
- Early leadership opportunity with a direct line to the CEO
- A chance to build something that matters — and own your impact
- Fast-moving, low-ego, high-performance team
- A brand you’ll be proud to scale
Application Instructions
If you’re ready to build something meaningful we’d love to hear from you. Submit your resume along with a cover letter outlining your relevant experience and explaining why you’re excited to join our team at Total Life.