Marketing Associate

About Us:

iSchoolConnect is an online platform that makes the University Admissions process hassle-free, fun and accessible to students around the globe. Using our unique AI technology, we allow students to apply to multiple universities with a single application. iSchoolConnect also connects with institutions worldwide and aids them in the transformation of their end-to-end admission processes using our various cutting-edge use cases. Our technologies include the Conversational AI chatbot, Document Grader, Video Interview Analyzer, and a Single application use case which aids institutions with International Enrollment Management.

iSchoolConnect's Mission

To make the college and university admissions process hassle-free, fun and accessible to students around the globe

For more information visit: https://ischoolconnect.com/

LinkedIn Page: https://www.linkedin.com/company/ischoolconnect/

Role: B2B Marketing Associate

Experience: 0-2 Years

Work Location: Salt Lake City, Utah - Hybrid

Roles & Responsibilities:

1. Assist business-to-business (B2B) marketing team develop appropriate communication to reach the target audience.
2. Drive B2B marketing activities, in collaboration with the business development team.
3. Organize events and exhibitions at industry events (both US and international).
4. Regularly review collateral so that it is kept up-to-date and relevant for the audience.
5. Work with the development team and paid marketing team to develop engaging content and marketing campaigns.
6. Collaborate with professional bodies and partner organizations to create a database of new potential clients.
7. Work with corp comm. and social media management team to develop social media content for B2B audiences.
8. Work with clients, BD team, content team to develop case studies (written and video).
9. Create and put into practice a plan for measuring B2B marketing activities through the CRM system.

Requirements & Qualifications:

1. Bachelors or MBA degree in Marketing or relevant field.
2. 0 to 2 years of hands-on marketing experience in a B2B role.
3. Excellent understanding of B2B marketing.
4. Demonstrated ability to manage the budgeting process and use of analytical skills.
5. Proven track record in delivering marketing campaigns that drive sales growth.
6. Ability to remotely create and manage marketing strategies.
7. An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
8. Excellent communication skills.

Skills

1. B2B Marketing
2. Marketing Campaigns
3. Demand Generation
4. Lead Conversion
5. Content Creation
6. Sales
7. Multivariate Testing

Perks:

• Flexible vacation time - We consider vacations a healthy and important part of the work. Paid and unlimited vacation time for interns and employees is what we take pride in
• Student loan repayment aid – On a case-by-case we offer loan repayment aid for our employees
• Wellness Stipend - a wellness stipend or a discount on a gym membership to encourage employees to be health-conscious
• Recognition awards – Cash incentives for a job well done
• Flexi-work schedules – we do not have an in and out time for employees. Getting your work done is all that matters
• Corporate swag and freebies
• 13” latest MacBook for all employees